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Turns out, Google quietly made a change that’s shaking up the internet, and it’s going to hit small businesses, creators, and startups the hardest.

We believe branding should always build trust, not break it. If Cracker Barrel had left the logo alone, listened to their customers, and rolled out improvements with humor and transparency, they’d be celebrating right now instead of backpedaling.

If you’ve ever found yourself wondering whether you need a marketing consultant, a fractional CMO, or just a solid marketing strategy to...